the toy formerly known as…
August 6-September 10, 2011

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.
LEGO, the LEGO logo, the Brick configuration and the Minifigure are trademarks of the LEGO Group. © 2009 The LEGO Group. © 2009
Toys are designed to direct play, and to teach children the rules. We are directed. Play trains us. Instructions on the box; pictures of what it is supposed to look like. The rules.
But we don’t stay in those lines.
Images of play that revolve around destruction may upset the adult crowd. For adults, edgy is a value system. The best of us learn to harness the design to transcend itself. Well-designed play inspires, but the kids seem to do just fine bringing their own broken rules to the game. Perhaps the outlaw and the artist have always been linked because rules have to be broken to discover the new.
Featuring artists Tom Burtonwood, Joseph Belknap, Sarah Belknap, CC Ann Chen, Todd Chilton, Meg Duguid, Jason Dunda, Brent Garbowski, Jeffrey Grauel, Brad Johns, Susie Kimball, Larry Lee, Allon Lieberman, Mican Morgan and Shannon Schmidt.

the toy formerly known as…

August 6-September 10, 2011

The name ‘LEGO’ is an abbreviation of the two Danish words “leg godt”, meaning “play well”. It’s our name and it’s our ideal.

LEGO, the LEGO logo, the Brick configuration and the Minifigure are trademarks of the LEGO Group. © 2009 The LEGO Group. © 2009

Toys are designed to direct play, and to teach children the rules. We are directed. Play trains us. Instructions on the box; pictures of what it is supposed to look like. The rules.

But we don’t stay in those lines.

Images of play that revolve around destruction may upset the adult crowd. For adults, edgy is a value system. The best of us learn to harness the design to transcend itself. Well-designed play inspires, but the kids seem to do just fine bringing their own broken rules to the game. Perhaps the outlaw and the artist have always been linked because rules have to be broken to discover the new.

Featuring artists Tom Burtonwood, Joseph Belknap, Sarah Belknap, CC Ann Chen, Todd Chilton, Meg Duguid, Jason Dunda, Brent Garbowski, Jeffrey Grauel, Brad Johns, Susie Kimball, Larry Lee, Allon Lieberman, Mican Morgan and Shannon Schmidt.